Without getting your onpage factors just right, you will find it very difficult to make any progress up the SERP results. On page SEO comes down to a wide range of factors, from balancing your keywords with carefully researched LSI terms, to writing great content. Most business owners don't knon where to start due to the daunting amount of information available on the internet. And one significant problem is that most of this information is outdated and will hurt your rankings, not help. For honest, professional advice, get in touch.